Good storytelling at large organizations is not only about creating strong, consistent narratives. It's about creating a real experience. And part of the way to do it is through visual storytelling.
The thing about visual storytelling is that it's really successful content on social media—it's been true for every account I've ever been behind. Visual storytelling is emotionally compelling and easy to share.
So it was a lot of fun to shoot some of the holiday festivities on campus to share with the world. The campus is full of (purple!) cheer, so I grabbed our camera, hoisted up my old photojournalism skills (thank you, Medill), and captured some of the fun holiday decorations around the office.
Looks like it's a purple Christmas (or Hanukkah or other December holiday) for us!